I lead the project.
I'm also hands-on when needed.
My career began in design and interactive development. It has expanded naturally into leading complex digital products, projects and production – without losing the practical experience needed to deliver them.
I’ve spent more than 25 years delivering digital products, e-commerce platforms, websites, applications and integrated campaigns for agencies, brands and technology businesses.
I lead projects end to end – from discovery, requirements and UX through design, development, production, QA and launch. My background combines product thinking, creative production and hands-on technical knowledge, so I can bridge clients, creative teams and developers while keeping ownership of delivery.
That includes six years in-house at Sky, and working with brands such as Google, HSBC, Nissan, Aviva, Specsavers, Network Rail, RAF, British Council, The Body Shop, TBWA, MediaCom and M&C Saatchi.
Earlier freelance and agency work includes MediaCom, Ogilvy Action / Geometry (for HSBC), SMP (SanDisk), Sciberbrain, We Love Holidays, Ann Summers, Scoop & Spoon (Peugeot, AVL), Imagination (Jaguar), Bell Integrated, Hodder & Stoughton and ITV.
Work I’ve been part of has been recognised by the London International Advertising Awards (J&B Rare, Grand Prize for Best Interactive Website, 1998), the Design Week Awards (Knoll International, Best Furniture Website, 2000; Skellig, shortlisted for Digital Design – Commercial, 2010) and the BDA World Awards (The Colour of Magic, Bronze, 2008).
I studied graphic design at Kingston College and the Surrey Institute of Art & Design, and later completed Human-Computer Interaction (UI/UX) at the University of California, San Diego.
Experience
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2025–Present
Amanah Surgical / KAUST
UX/UI & Digital Product Lead · Direct client
UX/UI, product design and project delivery for an application that manages doctors’ orders for 3D-printed surgical equipment, coordinating third-party suppliers, freelancers and technical delivery.
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2022–2026
Coole Swan
Digital Partner
Digital production, website and campaign support for the premium Irish cream liqueur brand.
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2021–Present
Reverend Hubert
Digital Designer & Developer
Designed and developed the Shopify e-commerce website, with ongoing digital support and development.
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2019–2022
Breathe London
Digital Designer & Developer · Direct client
Designed and built the WordPress website, including an interactive pollution map for presenting air-quality information.
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2018–Present
TBWA\Manchester
Senior Digital Producer / HTML5 Developer · Agency
High-volume, version-heavy digital advertising across formats and media specifications: HTML5 production, technical problem-solving, adaptation, QA and delivery.
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2015–Present
Insight Surgery
Digital Lead / Product Designer & Developer
Designed and developed the WordPress website and lead ongoing digital delivery and marketing; designed and built EmbedMed, a Laravel business application for patient-specific surgical products.
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2014–Present
William Sharp
Digital & Ecommerce Lead
Long-term digital partner to the luxury cashmere brand, currently leading a major e-commerce redesign and rebuild alongside ongoing development, e-commerce support and digital marketing.
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2010–Present
Punk My Pixel Ltd
Director / Senior Digital Producer & Digital Product Lead · Own company
Independent digital production and product consultancy working directly with brands, businesses and creative agencies, from brief and requirements through UX/UI, production and development to QA, deployment and optimisation.
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2004–2010
Sky Interactive – BSkyB
Senior Interactive Designer / Developer · Creative Lead · Employer
Six years in Sky’s interactive and digital teams, progressing across senior design, development and creative-lead roles, including Creative Lead at Sky News and Sky Help.
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2002–2004
Freelance
Senior Digital Designer / Developer · Freelance / contract
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1998–2002
Corps Business
Macromedia Authorised Trainer / Middleweight Designer
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1997–1998
Millini Interactive
Junior Graphic / Multimedia Designer